This is probably less 'changing his mind' and more creating something tangible but perhaps sitting down with him and any other household members and going through what tasks need to be done in the house? You can then work through who is doing what, or at least list who is doing what and it leaves things a lot less in the air for him to be able to say 'you never do this'. If he slips back into that (and it's pretty likely he would) you can refer to that conversation and the list made.

Being concrete in this sort of situation could help. That's probably more likely to change his mind then telling him to feel bad, because it forces him to be on the defensive and 'wrong' personally. People don't like feeling like they're wrong even if they actually are.